Stylecard, A Revolutionary Personalized Virtual Shopping Platform for Clothing, Launches Equity Crowdfunding Campaign

March 26 04:37 2022
Stylecard, A Revolutionary Personalized Virtual Shopping Platform for Clothing, Launches Equity Crowdfunding Campaign

Chicago, IL – March 26, 2022 – The Sizing Company – developers of Stylecard, a personalized discovery platform that enables everyone to find the clothing styles they want in the fits they love, regardless of body shape, size, and location – has launched an equity crowdfunding campaign on Wefunder with a goal of raising $300,000 to support the development of their revolutionary virtual shopping guide.

Shopping for clothing online and hoping what is delivered fits you the way you like can be an exhausting and anxious experience, even for the savviest shoppers. The uncertainty and manual research required is taxing and exacerbated by the fact that brands have inconsistent sizing – shoppers may wear one size at one store and a completely different one at another. Traditional sizing guides offer little help as they are based on body dimensions and the brand’s intended fit, rather than on how a shopper wants it to fit.

Stylecard offers a solution to online shopping’s experience problems with a personalized “take with you anywhere you go” clothing shopping guide. The virtual guide is a mobile app and desktop browser extension combo that enables users to have a positive, personalized, and happy shopping experience leading to easier decision making when you know the look you want, but are not sure where your best options are. The app puts the power of data and visual interaction controls at the users’ fingertips, first by collecting body measurements via a specialized camera capture feature, and second by collecting clothing preferences via a fit style customization slider. The result is personalized search results based on a product-to-profile match score. Stylecard’s proprietary search algorithm filters out all the options that score too low for consideration, reducing choice overload.

“Stylecard is on a mission to change the way people buy clothing to change the way clothing is made,” said The Sizing Company Cofounder and CEO Kyle McFarland. “Our focus is on people and providing them with interactive and visual tools to capture and own their data so that they can put it to use. We want you to tell us how you like your clothing to fit so we can point you in the right direction and help you get it right the first time.” 

But Stylecard isn’t just an innovative new consumer application aimed at making our lives better. It also touts its 1% for the Planet membership. In 2021, approximately 690 million packages were returned in the US due to fit inaccuracy, leading to huge amounts of excess carbon emission and shipping material waste. According to McFarland, “This is a huge motivating factor for us. We officially support Sea-Trees.org to compound our impact. What this means is that every time you shop with your Stylecard, you help support blue-carbon capture projects (like mangrove reforestation in coastal regions) that sequester 5-10 times more CO2 than tropical rainforests. You get to make an immediate environmentally conscious purchase and are contributing to a more sustainable future. Our anonymized data in aggregate can help tilt the power scales back in favor of the individual consumer and drive the industry towards a more sizeless, less-wasteful, and on-demand future.” 

Stylecard’s unique approach supports a future where sizes are a thing of the past. No more smalls, mediums, larges, extra larges, 2, 4, 6, 8s. Instead, Stylecard imagines a future where wardrobes are sized to whatever the individual thinks and wants their fit and style to be.

Funding provided through Wefunder will enable Stylecard to launch the debut versions of its mobile app and browser extension consumer app duo by supporting the final stages of its UX design and development, the creation of its first marketing campaign, and ongoing R&D efforts.

“We are launching our Wefunder crowdfunding campaign to help fund our mission to revolutionize how people shop for clothing so we can push toward a sizeless and personalized future”, said McFarland. “It’s a massive opportunity, and we’re excited to invite potential investors to join us in disrupting the online sizing SaaS and garment production industry one Stylecard at a time.” Stylecard’s equity crowdfunding campaign on Wefunder is now live and investments begin at $100. 

About Stylecard: 

Stylecard is a personalized search platform for clothing powered by a proprietary combination of body measurement and fit style preference data. Its mission is to change the way people buy clothing to change the way clothing is made by solving the e-commerce experience problems of today while building the consumer data foundation for a truly sizeless, digital, and on-demand industry. Stylecard enables people to find the styles and looks they want in the fits they love, resulting in confident buying, increased body positivity, and reduced excess shipping emissions and materials. Shopping with your Stylecard is planet-friendly, as 1% of revenues go to support blue carbon capture projects (like mangrove reforestation in Indonesia via Sea-Trees.org) in an effort to be a carbon-positive company.

Visit https://www.stylecard.co for more information. 

Media Contact
Company Name: The Sizing Company
Contact Person: Kyle McFarland
Email: Send Email
Phone: 610-751-5099
Address:618 E. 19th St.
City: Northampton
State: PA 18067
Country: United States
Website: https://www.stylecard.co

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