Charleston, SC – 2 Jul 2019 – “Pixie” Paula Dezzutti, CEO of Local Choice Spirits, has been making waves in the alcohol and beverage industry for over a decade with her pioneering partnership platform, working to create and promote award winning diversity brands with local music artists and entrepreneurs. With a handful of noteworthy brands under her belt, Pixie is stepping further into the music scene, tag-teaming her premium products alongside the promotions for the music artists themselves. To further the collaboration, by signing on as the talents’ manager, she builds both the artist and the drinks by cross branding the storyline in their new single releases, pioneering an industry first. Mixing music, media, and spirits to create some magic, Pixie recently embarked on a radio partnership with Charleston’s 92.5 Kickin Country, inaugurated the Charleston Songwriters Festival, and launched Atlanta’s best new music program, Jazz Distilled.
A recent collaboration between Local Choice Spirits’ Charleston Distillery, The Striped Pig and 92.5 Country radio, brought the launch of “Lift Your Spirits,” brainchild of award-winning program director Jess Jennings. Listeners who tune in frequently have the chance to lift their spirits right into the weekend with a tour and tasting at Pixie’s Distillery. Jennings expressed she could not be happier for the 92.5 listeners:
“Being the only live and local country station in the Lowcountry, it’s an honor to team-up with such a fantastic local brand as Local Choice Spirits and Striped Pig Distillery. 92.5 Kickin Country wants nothing but the best experiences for its listeners. And now, working with Pixie Paula to Lift the Spirits of the Lowcountry, means our listeners are in for the best ‘spirits experience they will ever have!’”
Pixie is working with the entire Charleston Radio Group for innovative programming. Her passion for lifting spirits through music has her involved in other local celebrations as well. With the launch of Music, Media and Magic, a platform for spring boarding local artists’ and their careers, as well as other non-profit organizations, a state-of-the-art sound stage was set up in the Distillery to accelerate visibility in More about Pixie Paula and Local Choice SpiritsThrough her background in finance and real estate development, Pixie gained expertise in hospitality and working with celebrities while putting together PGA and tourism events at the properties she was developing. She then became an early investor and Executive Brand Manager for Terressentia, a technology company that purifies alcohol. This led her to launch her own business, Local Choice Spirits, which has been disrupting the alcohol industry for nearly 12 years with its pioneering partnership platform and a Sip and Share initiative that gives back to community causes. Pixie is also the owner of the award-winning Striped Pig Distillery, SC’s Distillery of the year and Charleston’s first distillery since prohibition. Local Choice Spirits have collectively won well over 150 awards, most recently taking home 30 medals from the 2019 PR%F Awards Spirits Competition, a double-blind tasting competition judged by buyers and distributors hailing from different hospitality arenas across the country.the community and enhance fundraising opportunities.
Local Choice Spirits hit a high note with their collaboration of the very first Charleston Songwriters Festival which took place 18-20 April, 2019 and featured Tyler Boone, the artist behind Boone’s Bourbon, who recently signed Pixie Paula as his music manager. The festival brought together national songwriters, local artists, music industry professionals, and copious fans to sip on their favorite Local Choice craft libations while toe-tapping to the music of songwriters and singers. The festival took place around a variety of venues in downtown Charleston, S.C. with a three-day series of events celebrating the incredible culture of Charleston and The Lowcountry. Featured artists included the acclaimed songwriters behind the big radio hits of famous performers such as Rascal Flatts, Martina McBride, Keith Urban, Kellie Pickler, et al. After a hugely successful inaugural launch, planning for the 2nd Annual Festival is already underway.
Paula also took her musical jazz and blues spirit into Georgia, with the encore of premium award-winning Gentry Bourbon and Jazz Distilled, a program that pairs notable performers, such as trumpet virtuoso and bandleader Joe Gransden, with Local Choice Spirits and their distributors. This supports local establishments that offer live entertainment by driving in crowds of fans and creating new opportunities to showcase local brands, talent, and spirits.
The Local Choice Music, Media and Magic lineup includes: Tyler Boone (Boone’s Bourbon), Boosie Badazz (Boosie Juice Strawberry-Kiwi Vodka and Watermelon Vodka), Kurt Thomas (Pecan Pie Moonshine), Tiny Tameka Harris (Tiny’s Lime Tequila and Honey Orange Blossom Tequila), and Trina Braxton (Bar Chix Vanilla Pecan Bourbon). Boosie’s fans should be sure to check out Pixie’s recent talent acquisition J.Revenue, whose Boosie Juice-inspired single can be heard on Sirius XM Radio from next week and will soon be available on other music platforms. The single won a contest to become the Official Boosie Juice song and the music video was deemed the best in the competition. Tyler Boone’s latest spirit-inspired releases are available on Sirius XM, Spotify, and radio shows nationwide – you will also find Boone’s Bourbon on tour wherever Tyler’s music takes him.
Follow @pixiepaulaofficial on Instagram for the latest Music, Media and Magic news. You can be sure that whatever collaborations Pixie has in the pipeline will bring music to your ears!
More about Pixie Paula and Local Choice Spirits
Through her background in finance and real estate development, Pixie gained expertise in hospitality and working with celebrities while putting together PGA and tourism events at the properties she was developing. She then became an early investor and Executive Brand Manager for Terressentia, a technology company that purifies alcohol. This led her to launch her own business, Local Choice Spirits, which has been disrupting the alcohol industry for nearly 12 years with its pioneering partnership platform and a Sip and Share initiative that gives back to community causes. Pixie is also the owner of the award-winning Striped Pig Distillery, SC’s Distillery of the year and Charleston’s first distillery since prohibition. Local Choice Spirits have collectively won well over 150 awards, most recently taking home 30 medals from the 2019 PR%F Awards Spirits Competition, a double-blind tasting competition judged by buyers and distributors hailing from different hospitality arenas across the country.
Media, Marketing & Events Contacts: [email protected], [email protected]
Media ContactCompany Name: Pixie Paula and Local Choice SpiritsContact Person: Robyn EkvalEmail: Send EmailPhone: 843-276-3201Country: United StatesWebsite: http://www.localchoicespirits.com/
