National Historic and Cultural City Conservation Area Suzhou Gusu District LOGO Solicitation Competition is Kicking off

November 05 00:57 2021

Jiangsu International Online reported (Han Xiaoqiang, Su Guxuan, correspondents): In a few days, the LOGO competition contest of Gusu District, the Suzhou National Historical and Cultural City Reserve, was officially launched, inviting submissions from around the world that clearly demonstrate the regional characteristics of the Gusu District.

The competition poster, provided by the competition’s organizing committee

The Gusu District in Suzhou City is the nation’s first and only national historic and cultural city protection area. For more than 2500 years, the site of the city hasn’t changed and is a perfect picture of spring and autumn. The year 2022 marks the 40th anniversary of Suzhou’s approval as a National Historic and Cultural City, the 10th anniversary of Suzhou National Historic and Cultural City Reserve, and the 10th anniversary of Gusu District’s establishment. We will create a world-renowned cultural fashionable and romantic capital in an all-rounded manner by making exquisiteness, simplicity, and elegance the features of the city, and meticulously illustrating the beautiful image of Gusu’s entire region that “All river banks and lanes are picturesque, every street and square are surrounded by beautiful scenery”. The Administrative Committee of Suzhou National Historical and Cultural City Preservation Area and the People’s Government of Gusu District are inviting global calls for the image Logo of the Preservation Area, Gusu District, to further strengthen the public relations of Gusu District, enhance the public image of the reserve in the new era, create an international IP of Gusu, and design a globally recognizable Gusu logo image system.

Images of Gusu District, provided by Gusu District Integrated Media Center

This logo must clearly portray the exquisite, sophisticated, simple, and elegant characteristics of the reserve and Gusu District, and focus on constructing “Jiangnan Culture” brand to carry forward and inherit the history and culture of over 2500 years. The image logo should be concise, smooth, beautiful, aesthetic, easy to remember and identify. It should be easy to use a variety of means of production and manufacturing, suitable for print media, network media, television screens, interview vehicles, interview equipment, business cards, official letters, letterheads, promotional items, souvenirs, marketing, public relations promotion, clothing, printed materials, badges and media derivatives and other carriers and scenes of application.

Images of Gusu District, provided by Gusu District Integrated Media Center

The logo design must include a complete design, design description and application simulation, and the design size of the logo must be no less than 150mm×150mm. The logo design description can be in text or in other forms, with no more than 500 words in Chinese.

Applicants are required to submit two sets of electronic versions of their design proposals in JPG format and PDF format (resolution not less than 300dpi). If the proposal is selected, the applicant shall provide the logo design proposal vector file, 3D source file (if any) and digital media HD file (if any).

Interested participants can pay attention to the “Suzhou Gusu Release” WeChat Official Account and reply the keyword “LOGO prize collection”. Then you can get the application form and the commitment of copyright transfer of the collected works. The author should download and fill in the application form carefully, and send it together with the entries to the designated email address below. The subject of the email should be “Gusu logo application” and the name of the attachment should be “author’s name (unit) + contact number”. This call for entries will not be accepted in person or by mail or in any other offline way. Email address: [email protected]; telephone number and contact person: 15862393977 (weekdays 10:00-11:30 13:30-17:00). Contact person: Ms. Hui.

Based on the principles of objectivity and fairness, the jury will conduct a preliminary selection of the solicited works, and 10 works will be selected. With the help of a review committee and online voting, we will select one Grand Prize, four Excellence Awards and five Finalist Awards. The prize for the Grand Prize is 50,000 yuan, the Excellence Award is 10,000 yuan, and the Finalist Award is 2,000 yuan. (Bonus is the amount before tax)

The call for entries will be open from now until December 15, 2021. The announcement period is from January 24, 2022 to January 30, 2022.

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