New Brand KIN Is Joining the Fight Against Global Hunger Armed with One Simple Coffee & Tea Accessory

November 01 17:09 2021
With the launch of its debut product, the Element Mug Warmer, KIN becomes the first in its category to lead with a profit-for-purpose business model that is working to take up the cause.

Culinary legend, James Beard said it best, “Food is our common ground, a universal experience.” So if food is how we fundamentally show love and connect with one another, then why aren’t more kitchen and tableware brands using their individual and collective power to help the millions of people across the globe that struggle with basic food security? That’s the question founder, Andrea Toth asked herself when she faced her own job loss at the height of the pandemic.

Toth had previously worked as a Creative Director and Brand Strategist, helping to launch and grow brands ranging from small startups to household names so what happened next seemed almost natural. “After the initial shock of the job loss, I realized—oh my gosh—this is actually my chance. I can build the company I’ve always wanted to work for but didn’t exist. So I jumped, and instead of writing up a new résumé, I started writing a business plan and KIN was born.”

Specializing in exceptional culinary goods, KIN works closely with leading designers, craftsmen, and industry experts, supporting independent small businesses wherever possible. With such an emphasis on quality, you might be surprised at how affordable they are. “We believe in a fully-fair model,” Toth said, adding, “it’s one third to our artisan and production partners, one third for logistics and fulfillment, and the last third is shared between us and the non-profits we support.” As part of their commitment to helping those who are facing food scarcity challenges, KIN has joined the ranks alongside brands like Patagonia and Honest Tea as members of 1% for the Planet and is donating a portion of every sale to organizations that are getting warm meals out to folks that need them most.

“It’s a big part of our brand DNA—even if our impact may be small at first while we in our infancy. We signed up with [1% for the Planet] before we even had our first product finished,” said Toth. “My aim is to keep it this way for as long as we are around and hopefully grow this into something that can make a bigger and more meaningful impact.”

For the 80% of US households that drink tea regularly, and the 62% of Americans who drink coffee every day, KIN has something for us, too. Their freshman product, the Element Mug Warmer, adds major hygge-inducing warmth by keeping your cozy drink of choice hot for up to 8 hours. It’s perfect for the slow sipper or anyone who just gets too busy with work to sit down and enjoy a cup from start to finish. The sleek exterior houses an advanced heating technology with specialized ceramic stones that self-regulate their heat based on the ambient temperature, cannot overheat, and are energy efficient. A sensor detects when you’ve removed your mug and will automatically shut off after 5 minutes, and even better is smart enough to turn itself off if you accidentally leave your mug on.

For those of us who are sick of microwaving or picking up a cold cup—or if you’re looking to level up your work-from-home setup—this looks like it could be a real game-changer. And hopefully, it can help lead more change in the fight against food insecurity. Warm your day and help warm someone else’s with KIN’s Element Mug Warmer, now available at Amazon.

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Company Name: KIN
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Country: United States