Merveilleux Beauty Launches Devil’s Advocate – The New Fragrance by Superstar Iggy Azalea

October 25 16:09 2021
Merveilleux Beauty Launches Devil’s Advocate - The New Fragrance by Superstar Iggy Azalea

Merveilleux Beauty, a renowned cosmetics company that has worked with an impressive roster of powerhouses, continues its domination of the industry through its collaboration with four-time Grammy nominated and multi-platinum artist, Iggy Azalea. Together, they have created a fragrance that not only speaks of the superstar’s Australian upbringing, but also invites the individuals who wear it into her world. 

The ultimate one-stop shop, Merveilleux Beauty is an authority in creating and launching custom world-class fragrances, cosmetics, and skincare products. From the get-go, Merveilleux has gone all out in helping talent translate their vision into reality, guiding them through every step of the process from initial ideation and design to production and launch. 

Merveilleux Beauty works with the top chemists and perfumers in the world who have developed top-of-the-line products for high-profile brands like: Estée Lauder, Maybelline, Ulta Beauty, Huda Beauty, Sephora, and many others – delivering on its promise of quality in every partnership. With its solid reputation, it is no surprise why the “Fancy” singer has chosen to join forces with this widely recognized company. 

Devil’s Advocate, the first-ever fragrance by Iggy Azalea, is a nod to her Australian roots and blends sandalwood with vanilla orchid, mandarin, and bergamot to create a warm scent that exudes an exotic, citrus-rich tonality and sensuality. The fragrance, which is available at, appeals to a wide audience not only for its refreshing yet seductive scent, but also for how it represents a brand new era of trailblazers and mavericks who know what they want.

The Devil’s Advocate Eau de Parfum, which comes packaged in a sleek and sexy bottle, features an image of a woman embracing her mischievous side. It was born out of the acknowledgment of a fragrance’s power to transport people to places they’ve never been. “In my journeys throughout the world, I have discovered the power fragrance has to open a window in time. The perfect scent, in the right moment, is pure magic. I can be anywhere on Earth, and a familiar fragrance will transport me to another place, rich in memory and emotion,” shared Iggy Azalea. 

An invitation into her world, Devil’s Advocate is a showcase of the rapper’s duality of how she perceives herself. “It’s warm, yet bold, and unapologetic about having a naughty side,” the well-accomplished rapper added. It is also a product that Merveilleux has long been looking forward to launching. “Working with Iggy to bring her vision to life has been an incredible experience, and we are beyond excited to share it with the rest of the world,” commented Lars Halvor Jensen, the Co-Founder and CEO of Merveilleux Beauty. “Building a brand for an iconic artist such as Iggy Azalea is a privilege. Iggy’s attention to detail and passion for Parfum de Azalea is unmatched. This fragrance is the new classic,” added Merveilleux Beauty Co-Founder and President, Wendy Starland.

Now available, Devil’s Advocate is the latest fragrance developed by Merveilleux Beauty. In the years to come, this leading company will be dominating the beauty industry when it comes to creating custom celebrity skincare, cosmetics, and fragrance lines for the brightest stars in the world. 

Learn more about the Devil’s Advocate by visiting its website.

Media Contact
Company Name: Merveilleux Beauty
Contact Person: President, Wendy Starland
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Phone: 949-674-6796
Country: United States