The Difference Between a “Good Ad Agency” and a Bad One, According to 8-Figure Marketer Mike Auton

October 02 02:48 2021
How can a business owner select the right advertising agency?

As a marketer who has generated tens of millions in online sales, Mike Auton can quickly spot a good ad agency from a bad one. Sadly, bad ad agencies have become far too common. They are set up like a conveyor belt – playing the “numbers game” where they constantly chase new clients but care very little about keeping existing ones. These kinds of agencies often provide poorly paid and badly trained media buyers. And not only do they lack communication, but they also do not advise companies on how to succeed with their ads – often simply stringing their clients along to get that “next paycheck”.

On the other hand, a good ad agency genuinely cares about their clients and their business’ success. They make it their mission to provide a highly skilled, experienced, and dedicated media buyer and/or account manager who really understands the client’s business. Ideally, they also create a custom marketing plan for each client, agree on mutually agreed goals, conduct regular meetings, and/or provide written and video updates – all with the ultimate goal of helping businesses grow in the way the client WANTS it to grow.

Reputable ad agencies like Mike Auton Marketing Ltd. should ideally provide a wide range of extra services (at request or as needed) including, but not limited to: Facebook & Instagram Ads, Copywriting, Marketing “Funnels”, Landing Page Creation & Optimisation, Retargeting Campaigns, Email Campaigns, and Messenger Marketing.

Why? Because businesses do not just exist on one platform. Like their customers, their business is everywhere, which means their marketing needs to be too.

Ad agencies should also be able (and willing) to advise and consult on hugely important aspects of marketing such as: Video & Image Creation, Social Media Content & Management, Project Management, CRMs, and more. And this is what makes Mike Auton Marketing Ltd. different from other agencies – they care.

Many clients with established 6 and 7 figure businesses work with Mike Auton Marketing Ltd. on a performance related basis. This means they only get paid when their clients make a profit. And they are highly motivated to help clients make even more profits in a sustainable way, working with clients for years, not months.

“Because we are all working together with a shared and clearly defined set of goals, this lends itself to longer term collaboration. But – unlike many agencies, there’s no contract ‘locking you in’. Our clients stick around because they love working with us. It’s that simple,” says Mike.

For more information about Mike and Mike Auton Marketing Ltd.’s services, visit their website at

About Mike Auton Marketing Ltd.

Mike Auton Marketing Ltd. is a boutique advertising agency founded by Mike Auton to help business owners increase their profits in ways most marketers don’t even know exist. The starting point tends to be Facebook Ads and Social Media Marketing, with the “final target” being the creation of a robust and comprehensive marketing ecosystem that helps the business increase its profits for years to come.

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Company Name: Mike Auton Marketing Ltd.
Contact Person: Mike Auton
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Country: United Kingdom