Sterling Alexander Becomes An Artist To Watch With His New Single ‘Never Backing Down’

September 10 16:33 2020
Sterling Alexander Becomes An Artist To Watch With His New Single 'Never Backing Down'

Sterling Alexander is a talented singer and songwriter to watch out for. He has recently released his fourth single Never Backing Down, as well as a coinciding visual to go along with the track. This visual gives a representation of everything that was going on in the world to inspire Sterling to make this song.There is a lot of passion put into Sterling’s music. Instead of pumping out music that means nothing to him, Sterling takes the time to write meaningful songs that speak about his experiences. He aims for quality before quantity when it comes to his music. Sterling is a rising young talent that doesn’t just stop at music. Getting along well with the camera, Sterling has also had his fair share of acting experience. He played small roles in hit TV series Future Man and Castle. In 2013 Sterling also produced and starred in a short film called Alpha Male. This is one upcoming talent you will want to have on your playlist. When Sterling steps in the recording studio he never disappoints his listeners. 

Never Backing Down is a track that represents the challenges Sterling faced during the 2020 pandemic. He faced a lot of mental health struggles and putting his focus towards his music helped him face the challenges stemming from his depression and anxiety. Making music helped Sterling become stronger during such a turbulent time. Sterling felt inspired by the messages from the Black Lives Matter protests, especially the peaceful protesters. To him they represented peace, hope, and unity, which was something his music stood for and the world needed more of. The way these peaceful protesters spoke up about social and racial injustices inspired Sterling to capture footage of them for the visuals to Never Backing Down. They stood for the very message his song represented. You can watch the visual in full on YouTube at:

Never Backing Down is available to stream on all music platforms. You can find the song on Spotify at: or on Apple Music at:

Sterling Alexander is always working on new music for his fans. He puts a lot of heart into his lyrics which you can hear every time he sings. To keep up with everything has in store, go follow his Instagram page at:  

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